From the wonderfully bestowed book list I got from Justin & Mary’s To Have & To BHLDN workshop a couple of months ago, I just got done reading Purple Cow by Seth Godin. Essentially, Godin writes about ways for business owners to stand out from the crowd by being different – by being a Purple Cow. You pass through a field of brown cows and never take notice, but pass a purple cow and you look up. Being different is completely flexible depending on your industry. Needless to say the brainstorming wheels are churning.

I’m at a point in my business where I really want to take it to the next level. I’m not sure if I haven’t yet because of life-things (chugging out my own wedding planning and decorations, spending time with family, eating home cooked meals, daily routine, crazy life happenings, etc.) or if somehow I’m afraid to take a risk doing something different, something out of my comfort level, something not “safe.” Finding what’s true to myself that could exponentially move mountains for my business. What these great things are yet, I have yet to find.

For the girl who is an anti-dog earrer of precious book pages, this particular passage on page no. 55 rang loud enough for me to not only underline in pencil (since this can be erased), but permanently leave a mark in highlighter. Maybe this is the first step for me to let loose. 😉

It’s okay to fail. In fact, it’s good to try really hard and still fail. I need to remind myself of this. I need to be okay with rejection. I want to feel strong enough to do this. I am going to keep trying. If at first you don’t succeed, try and try even freaking harder again.

xoxo,
Jessica